2019 Creative & Media Benchmark

"Confidence in future success and the learning and development opportunities have the greatest impact on engagement for companies in the creative & media industry"


The Media & Creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies.

Anatomy of the benchmark:

Response rate:

  • 78% average response rate across all companies
  • Bottom quartile (25th percentile) was 69% participation
  • Top quartile (75th percentile) was 90% participation

Sub industries:

  • Marketing and Advertising
  • Online Media
  • Media Production
  • Publishing
  • Design
  • Broadcast Media
  • Motion Pictures and Film
  • Music
  • Newspapers

Distribution by sub-region:

  • North America: 36%
  • Europe: 24%
  • Oceania: 16%
  • Middle East and Africa: 12%
  • Asia: 8%

Glassdoor ratings:

We have connected the employee feedback data with ratings for each company included in the benchmark to provide the below insights.

  • 3.6/5 stars average overall company rating
  • 67% average CEO approval
  • 68% average recommend to friend

Key Insights and Data for the People Geeks!

How engaged are employees in Creative Media?

Insight: Employees in Creative Media tend to be more engaged than employees in other regions. Higher engagement scores across Creative Media are primarily a function of greater intention to remain at the organization over the longer-term.


Creative Media employee engagement scores by percentile

If you are interested in the spread of employee engagement ratings, below are the engagement scores by percentile.

Bottom quartile (25th percentile) 58%
Median (50th percentile) 66%
Top quartile (75th percentile) 74%

What has the biggest impact on employee engagement in Creative Media?

Insight: Learning and development and confidence in future success have the largest impact on employee engagement. We also find that the scores on these topics are generally more favorable in our Creative Media Benchmark compared globally.


Learn more

Gain a deeper understanding of what makes our benchmarks special and learn more about how we calculate our Industry benchmarks here.

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request