2019 North America Benchmark

"Employee engagement levels within North America are slightly higher than Europe and Oceania."


Culture Amp geography based benchmarks are calculated based on the location of the respondent when the survey was completed. Employees in the North America benchmark work for companies headquartered in North America as well as other regions around the world. This benchmark is intended to broadly represent employee experience working within North America regardless of company HQ, industry or function.

Anatomy of the benchmark:

Response rate:

  • 81% average response rate across all companies
  • Bottom quartile (25th percentile) was 72% participation
  • Top quartile (75th percentile) was 92% participation

Sub industries:

  • Computer Software
  • Internet
  • Information Technology and Services
  • Financial Services
  • Hospital & Health Care
  • Marketing and Advertising
  • Hospitality
  • E-Learning
  • Nonprofit Organization Management
  • Apparel & Fashion
  • Online Media
  • Health, Wellness and Fitness
  • Entertainment
  • Biotechnology
  • Retail
  • Education Management
  • Insurance
  • Food & Beverages
  • Computer Games
  • Consumer Goods
  • Real Estate
  • Logistics and Supply Chain
  • Computer & Network Security
  • Consumer Electronics
  • Sports
  • Publishing
  • Renewables & Environment
  • Automotive
  • Construction
  • Medical Devices
  • Media Production
  • Management Consulting
  • Design
  • Higher Education
  • Research
  • Transportation/Trucking/Railroad
  • Banking
  • Computer Networking
  • Motion Pictures and Film
  • Investment Management
  • Electrical/Electronic Manufacturing
  • Furniture
  • Consumer Services
  • Machinery
  • Public Policy
  • Market Research
  • Leisure, Travel & Tourism
  • Venture Capital & Private Equity
  • Music
  • Building Materials
  • Pharmaceuticals
  • Legal Services
  • Food Production
  • Human Resources 

Glassdoor ratings:

We have connected the employee feedback data with ratings for each company included in the benchmark to provide the below insights.

  • 3.8/5 stars average overall company rating
  • 69% average CEO approval
  • 70% average recommend to friend

Key Insights and Data for the People Geeks!

How engaged are employees in North America?

Insight: Employees in North America tend to be more engaged than employees in other regions. Higher engagement scores across North America are primarily a function of greater intention to remain at the organization over the longer-term.

North America employee engagement scores by percentile

If you are interested in the spread of employee engagement ratings, below are the engagement scores by percentile.

Bottom quartile (25th percentile) 63%
Median (50th percentile) 72%
Top quartile (75th percentile) 80%

What has the biggest impact on employee engagement in North America?

Insight: Learning and development and leadership communicating a motivating vision have the largest impact on employee engagement. We also find that the scores on these topics are generally more favorable in our North America Benchmark compared globally.


Questions included and excluded:

Diversity and Inclusion questions included: The following questions were able to be included because we received sufficient amounts of responses for this benchmark cut.

  • I can be my authentic self at work
  • I feel respected at %ACCOUNT_NAME%
  • I feel like I belong at %ACCOUNT_NAME%
  • I understand how my work contributes to %ACCOUNT_NAME%ís mission
  • The work that we do at %ACCOUNT_NAME% is important
  • I am included in decisions that affect my work
  • Perspectives like mine are included in the decision making at %ACCOUNT_NAME%
  • %ACCOUNT_NAME% values diversity
  • %ACCOUNT_NAME% builds teams that are diverse
  • I believe that my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at %ACCOUNT_NAME%
  • People from all backgrounds have equal opportunities to succeed at %ACCOUNT_NAME%
  • Administrative tasks that don't have a specific owner (e.g., taking notes in meetings, scheduling events, cleaning up shared space) are fairly divided at %ACCOUNT_NAME%
  • When there are career opportunities at %ACCOUNT_NAME%, I am aware of them
  • I know where to find information to do my job well
  • %ACCOUNT_NAME% believes that people can always greatly improve their talents and abilities
  • %ACCOUNT_NAME% enables me to balance work and personal life
  • When I speak up, my opinion is valued
  • I can voice a contrary opinion without fear of negative consequences

Learn more

Gain a deeper understanding of what makes our benchmarks special and learn more about how we calculate our Regional benchmarks here.

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