Benchmark overview 2020

Get started with our 2021 Benchmark overview.

TIP: Explore insights from our wide number of benchmarks on Insights powered by Culture Amp, part of our Culture First community.

TIP: If you're looking an up-to-date benchmark that reflects the current COVID-19 world situation, our Feedback during COVID-19 benchmark includes recent data from March 2020 to October 2020. Included are a range of survey templates such as Inclusion, Engagement and COVID-19 response.

Culture Amp has the world's largest employee-survey datalake. Want to know why our benchmarks stand out?

Benchmarks can provide you with some additional and important insight. You can read some more about our general advice on using benchmarks here if you haven't already.

Culture Amp has made over 1,000 benchmarks available to customers. The following provides a summary of the available 2020 benchmarks. Culture Amp customers can load any of these into their survey reports and dashboards. Each of these benchmarks are available as either the average (median), top 25% or top 10% scores.

2020 Employee Engagement Benchmarks

Standard vs. emerging

Culture Amp's significant growth in customers has resulted in a number of new benchmarks. To meet customer needs, we have two classes of benchmarks, emerging benchmarks and standard benchmarks. Our standard benchmarks have strict requirements for publication. Our "emerging benchmarks" which have slightly lower requirements for creation than our standard benchmarks to provide value to our customers earlier.

Mixed benchmarks

Culture Amp also has more than 230 mixed engagement benchmarks available for customers to use. These increasingly specific benchmarks allow our customers to give their results accurate context their business can rely on. We provide combinations of the following when possible:

• Industry x company size
• Industry x region
• Industry x country
• Geography x size

Industry Benchmarks

• All Industries (Global)
• Inclusion
• Construction & Heavy Industry
  • Automotive & Machinery  emerging
  • Construction  emerging
  • Resources & Utilities
    • Utilities  emerging
• Creative & Media
  • Media & Marketing
    • Marketing & Advertising  emerging
    • Public Relations & Communications
  • Media Production & Publication  emerging
• Education  emerging
  • Higher Education  emerging
• Engaging Growth
• Enterprise
• Entertainment & Recreation
• Food & Beverage
• Government  emerging
• Health & Wellness  emerging
• Healthcare
  • Medical Practice  emerging
• Hospitality
• Logistics & Transport
  • Transportation Trucking Railroad
  • Wholesale  emerging
• Manufacturing
• New Tech
  • Computer & Network Security  emerging
• Non Profits
• Private
• Private Equity Backed Companies  emerging
• Professional Services
  • Consulting & Staffing
    • Accounting  emerging
    • Architecture & Planning  emerging
    • Management Consulting  emerging
  • Legal  emerging
  • Finance
    • Commercial Real Estate  emerging
    • Financial Services
    • Insurance
    • Investment Banking
    • Investment Management
    • Property  emerging
• Public
• Retail
  • Consumer Goods & Services  emerging
  • Apparel & Fashion
• Sports  emerging
• Tech Manufacturing & Research  emerging
  • Electrical Electronic Manufacturing  emerging
• Technology Science Research  emerging
  • Biotechnology & Medical Devices  emerging
  • Pharmaceuticals    emerging

Geography Benchmarks

Our geography benchmarks are based off individual response location and not company HQ location in order to best capture the culture of a geographic region.

• Asia
  • East Asia
    • China  emerging
    • Japan  emerging
    • China Korea Japan
    • Hong Kong  emerging
  • South Asia
    • India
  • Southeast Asia
    • Singapore
    • Philippines
• Europe
  • Central Europe
    • Germany
    • Dach
  • Western Europe
    • Netherlands  emerging
    • Ireland  emerging
    • France  emerging
    • Italy  emerging
    • Spain  emerging
  • Nordic  emerging
  • Benelux  emerging
  • United Kingdom
  • Eastern Europe  emerging
• Middle East & Africa
  • Israel  emerging
  • Middle East
• North America
  • Mexico  emerging
  • Northern America
    • Canada
    • United States
• Latin America
  • South America  emerging
  • Brazil  emerging
• Oceania
  • Australia
  • New Zealand

Demographic Benchmarks

Our demographic benchmarks are created based on individual's personal attributes. These benchmarks allow customers to gain context at the person level. This is especially useful for leaders of specific functions and for gaining context where cultural hot spots appear.

• Age 18 - 24
• Age 25 - 34
• Age 35 - 44
• Age 45 - 54
• Age 55 - 64
• Age greater than 65
• Casual employment type
• Contractor employment type
• Contract permanent employment type
• Full time
• Part time
• Function - Business operations
• Function - Customer support
• Function - Design and creative
• Function - Domain expertise
• Function - It and security
• Function - Leadership
• Function - Legal and finance
• Function - Marketing and communications
• Function - People and experience
• Function - Registered nurse
• Function - Research and analytics
• Function - Sales
• Female
• Male
• Tenure 1 to less than 2 years
• Tenure 2 to less than 4 years
• Tenure 4 to less than 6 years
• Tenure 6 months to less than 1 year
• Tenure 6 to 10 years
• Tenure greater than 10 years
• Tenure less than 6 months

2020 Non-Employee Engagement Benchmarks

These are currently available:

• COVID-19 Combined 2020 (All COVID related + engagement questions included)
• Manager Effectiveness 2020
• Well Being 2020
• Onboarding 2020
  • Onboarding 2 weeks 2020
  • Onboarding 1 month 2020
  • Onboarding 3 months 2020
• Exit 2020

What Does Good Look Like?

To help customers understand the upper ranges of how organizations are scoring, we have generated benchmark cuts with scores from the Top 25% (75th percentile) and Top 10% (90th percentile) of companies in each of our published benchmarks. Because of the statistical methodology we use, we're able to generate these extra percentile for all our benchmarks - in fact, our emerging benchmarks using bootstrapping actually increases accuracy of these percentiles!

An important thing to consider when selecting benchmarks is that an exact industry match may not be necessary, or the best thing. You'll want to consider a comparison benchmark that captures where your employees come from and where they might be going.