Overview
AI Coach is a new tool that provides your people with personalized, science-backed guidance to help them navigate feedback, development, and leadership challenges.
This guide is for Account Administrators and People teams who want to roll out AI Coach across their organization. AI Coach will be available in several versions:
AI Coach (General): Provides broad leadership and development coaching.
AI Coach in Surveys: Helps managers act on engagement survey results.
AI Coach in Perform (EAP): Supports feedback and performance conversations.
Tip: Curious about what AI Coach is and how it works? Read The Science Behind AI Coach to explore how the product is designed, what powers it, and the behavior change principles it’s built on.
Phase 1: Plan Your Rollout
You can launch AI Coach across your entire organization or start with a smaller pilot group (recommended for up to 200 users). A phased rollout helps you gather feedback early, refine your approach, and build internal advocacy.
Best Times to Launch
Align your rollout with key employee moments for maximum impact:
Product | Timing | Why it Works |
AI Coach in Surveys | After engagement surveys | Helps managers communicate results, facilitate discussions, and create actionable plans that drive accountability and change. |
AI Coach (General) | Alongside leadership or development programs | Supports managers and leaders with broader topics like career pathing and development challenges. |
AI Coach in Perform (EAP/Coming soon!) | During a performance cycle | Prepares employees for effective feedback, performance conversations. |
Rollout Readiness Checklist
Before launching, confirm you’ve considered the following:
Language: Currently available in American English only.
User Access: Activate for all employees or a pilot group (max 200 users).
Format: Text based only, it does not support voice, images, or document uploads.
Integrations: AI Coach does not integrate with external tools or systems outside of Culture Amp.
Confidentiality: All conversations are private to the user and are not visible to anyone else in the organization.
Reporting: Reporting features are not currently available but will be introduced in future updates.
Data Access: Learn more in the user guides:
Phase 2: Configure and Activate AI Coach
While these controls will be visible from October 8, 2025 (AEST), AI Coach in Surveys will automatically become available to users with engagement reporting access from October 22, 2025, unless you were part of the AI Coach in Surveys EAP.
Account Administrators will have flexibility to review or adjust access in Coach settings before or after that date, for example, to run a smaller pilot before an organization-wide rollout.
Similarly, AI Coach in Perform (EAP) will only appear for organizations currently participating in the EAP program.
If you’re part of an EAP, your existing Coach admin settings will automatically carry over once general availability (GA) launches.
Updating the Admin Coach Settings
1. Sign in as an Account administrator.
2. Go to your Settings page, look for the Account section, and click on Coach settings.
3. You’ll see separate toggles for each version of AI Coach depending on your account products and participation in any Early Access Programs (EAP):
AI Coach (General) – Available to all customers.
AI Coach in Surveys – Only visible for customers with Engagement as part of their Culture Amp subscription and those who were part of the AI Coach in Surveys EAP.
AI Coach in Perform (EAP) – Only visible for organizations currently part of the AI Coach in Performance (EAP).
4. You’ll also see a separate “Activate AI Coach” toggle. This allows you to activate or deactivate AI Coach across all product areas (General, Surveys, and Performance) in one action.
Default setting: Activated for everyone
You can adjust these settings at any time as your rollout progresses:
Keep activated for everyone
Limit activation to a specific pilot group. To add employees to a pilot group, enter their name or email in the add employees field and click add. Once you have made your selections click updated access (max 200 employees).
Deactivate temporarily
Tip: If you’re planning a pilot, decide on your activation timeline early so you can gather feedback and prepare for a wider launch when AI Coach in Surveys becomes generally available on October 22, 2025.
Troubleshooting Access
Make sure you’re logged in as an Account administrator.
Confirm access: If you can see the Coach settings page, that means you will have (at a minimum) AI Coach (General) available to activate or deactivate.
Can’t see the AI Coach Surveys option?
Check whether the overall Activate Coach toggle is visible.
You’ll need to turn this on before you can activate the other AI Coach instances (like Surveys or General).
Don’t see AI Coach in Perform?
Your organization might not be part of the Early Access Program (EAP) yet.
You can register your interest using this form.
Still not showing up?
Type "Ask a person" in a support conversation to speak with a Product Support Specialist.
Rollout Schedule
Plan ahead using the timeline below for AI Coach in Surveys.
AI Coach in Surveys
Date (AEST) | Milestone | Details & Admin Actions |
October 8, 2025 | Admin controls visible |
|
October 8–21, 2025 | Preparation period |
|
October 22, 2025 | AI Coach in Surveys available to users |
|
Post-launch (from October 22 onward) | Gather feedback and monitor adoption |
|
Tip: Use this schedule to communicate key dates internally so managers and teams know when to expect changes in their Engage reports.
AI Coach (General)
Who | What You Need to Know |
New Customers (after July 7, 2025) | AI Coach (General) is already available in your account settings. |
Existing Customers | Enabled gradually for existing customers between July and September 2025. |
AI Coach in Performance
AI Coach in Performance (EAP) is available only to organizations participating in the Early Access Program and will appear in Coach Settings for those accounts.
Tip: Register your access to AI Coach for Performance using this form.
Phase 3: Support Adoption
Getting the most out of AI Coach means driving awareness and usage, especially among people leaders and team leads.
Tips for Encouraging Adoption
Promote practical benefits: AI Coach helps people prepare for feedback, development, and tricky conversations
Share real examples: Show how AI Coach helped a manager find the right words for a performance review or feedback chat
Position it as an enabler, not another tool, especially for new or time-poor managers
Build momentum with pilot champions: Ask a few users to share their experience in team meetings or Slack
Include AI Coach in onboarding for managers or leadership development programs
Phase 4: Learn and Iterate
AI Coach doesn’t yet offer in-platform usage reporting, but you can still learn a lot from your rollout.
How to Gather Feedback
Send a quick post-pilot survey to ask:
What situations did you use AI Coach for?
What was most helpful?
What could be improved?
Run a short retro with pilot group leads or People Partners
Share feedback with your Culture Amp Customer Success Manager or the Culture Amp Support Team, we’re always looking for ways to improve AI Coach based on what we hear from customers
Your Privacy with AI Coach
Your interactions with AI Coach are private. No one else in your organization, including your manager or administrators, can see your interactions or the content you share.
Culture Amp retains de-identified customer data securely within the Culture Amp platform to monitor and improve AI Coach over time.
This helps us enhance capabilities in high-demand areas and continuously refine the coaching experience.
We prioritize safety and fairness in AI, with safeguards actively in place, and we're committed to strengthening them over time.
No conversation data is stored outside of the Culture Amp environments
No data is logged by 3rd party large language providers, or used to train 3rd party LLM models.
Want to learn more? Visit our Security Trust Center for details on how we protect your data.
FAQs
Can we customize the topics or add our own resources to AI Coach?
Can we customize the topics or add our own resources to AI Coach?
Not right now. AI Coach is built on Culture Amp’s People Science knowledge base and can’t be customized with company-specific content or policies.
How can we track adoption or impact?
How can we track adoption or impact?
Detailed reporting isn’t available yet but is on the way. In the meantime, you can gather feedback from your pilot group or send out quick surveys to see how people are using AI Coach and what they find helpful.
Will AI Coach connect to other Culture Amp tools?
Will AI Coach connect to other Culture Amp tools?
AI Coach is currently standalone.
Will AI Coach be available in other languages?
Will AI Coach be available in other languages?
Right now, AI Coach is available only in American English. We plan to expand language support in the future. To share feedback on your specific language needs, just type “Ask a person” in a support conversation to speak with a Product Support Specialist
Can I export the list of users that have been added to the pilot group?
Can I export the list of users that have been added to the pilot group?
No, there’s currently no option to export the list of users assigned to the pilot group.
Can rollouts be controlled by demographic groups, teams, or management populations?
Can rollouts be controlled by demographic groups, teams, or management populations?
No. There are no controls in place to limit access to specific demographic groups. Admins can individually select up to 200 users to be included in a pilot group via self-serve controls available under Coach Settings.
Will AI Coach in Engage be available for past surveys?
Will AI Coach in Engage be available for past surveys?
Yes. When Coach in Engage is enabled for a user it works on all surveys, past and present.
I’ve turned on AI Settings in Performance, does that mean I have AI Coach for Performance?
I’ve turned on AI Settings in Performance, does that mean I have AI Coach for Performance?
They’re different features!
When you turn on AI Settings in your Performance module, you enable two features:
Highlights and Opportunities – AI-generated summaries of employee feedback data.
Suggest Improvements – AI-powered guidance that helps employees and managers write more specific, actionable, and balanced feedback.
AI Coach for Performance is separate. It’s a conversational AI tool that helps managers draft performance reviews. Right now, it’s only available through our Early Access Program (EAP).
If you don’t see Performance listed under Coach settings and haven’t joined the Early Access Program, you likely don’t have access yet.
You can register your access to AI Coach for Performance using this form.
➡️ Next Steps:
Plan your rollout: Identify your pilot group (optional), set your internal launch date, and define how you’ll measure success.
Review key resources:
Check and update your Coach settings: Confirm which versions are visible and set activation for everyone, a pilot group, or deactivated.
Prepare your internal comms: Let people leaders and managers know what Coach is, how it helps, and when it’s coming.
Collect feedback: After launch, check in with your pilot group or users to see what’s working and what could be improved.
💬 Need help? Just reply with "Ask a Person" in a Support Conversation to speak with a Product Support Specialist.