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Using Coach

Learn how to use Coach—Culture Amp’s AI tool—for real-time support with feedback, tough conversations, and leadership challenges.

Jessie Walsh avatar
Written by Jessie Walsh
Updated today

Who can use this feature?

  • Users

Available on:

  • All Culture Amp subscriptions.

Coach is your personal, science-backed coaching assistant—available anytime you need help preparing for tough conversations, building leadership skills, or developing your team. Whether you’re giving feedback, planning a 1-on-1, or navigating a tricky moment, Coach helps you act with clarity and confidence.

What is Coach?

Coach is a smart chat tool powered by Culture Amp’s People Science. It helps you:

  • Think through challenges

  • Practice difficult conversations

  • Use structured, science-informed strategies

  • Build leadership skills at your own pace

Tip:

Who Coach Is For

Coach is available to everyone, but it’s especially useful for:

  • People leaders preparing for feedback, 1-on-1s, or performance conversations

  • Team leads navigating difficult team dynamics or development discussions

  • Anyone looking to communicate more effectively and lead with confidence

When and How to Use Coach

Coach is most helpful when you want to:

  • Prepare for a conversation

  • Find the right words in a tough moment

  • Reflect on a challenge or communication style

  • Build your confidence before taking action

  • Practice feedback, recognition, or team conversations

Topics Coach Can Support

Coach can support you with real-time guidance on a variety of topics, including:

  • Giving and receiving feedback (e.g., the SBI: Situation, Behavior, Impact model)

  • Coaching conversations (e.g., the GROW model)

  • Employee engagement

  • Making tough decisions

  • Building trust

  • Goal setting and accountability

  • Career and employee development

  • Team effectiveness

  • Difficult conversations

  • Recognition

  • Addressing absenteeism

Tip: Coach may introduce structured frameworks—like SBI or GROW—within your conversation, helping you apply science-backed methods in real time.

What Coach Can and Cannot Do

Coach can…

Coach can’t…

  • Guide you through conversations

  • Offer science-backed frameworks

  • Help you practice through role play

  • Respond to your context and tone

  • Give tailored advice based on your input

  • Make decisions for you

  • Give legal or compliance advice

  • Replace HR or mental health support

  • Access internal systems or data

  • Personalize based on past chats or team history

Your Privacy with Coach

  • Your interactions with Coach are private and stay between you and the tool giving you a safe and confidential coaching space. No one else in your organization, including your manager or administrators, can see your interactions or the content you share.

  • Culture Amp retains anonymized conversations securely within the Culture Amp platform to monitor and improve Coach over time.

  • This helps us enhance capabilities in high-demand areas and continuously refine the coaching experience.

  • We prioritize safety and fairness in AI, with safeguards actively in place—and we're committed to strengthening them over time.

  • No conversation data is stored outside of the Culture Amp platform.

  • No data is logged by 3rd party large language providers, or used to train 3rd party LLM models.

How to Start Using Coach

Step 1: Access Coach

Step 2: Access the Consent Message

  1. Navigate to Coach from the main navigation bar

  2. On your first visit, review and accept the consent message.

Step 3: Start a Conversation

  1. Type your question, topic, or reflection in the message box

  2. Press Enter or click the paper plane icon to send your message

Step 4: End a Conversation

  • Type end session or ask Coach to wrap up to finish your conversation.

Step 5: Start a New Conversation

  • Click New chat to start a new conversation.

  • You can always reference a saved session under your Chat History.

Step 6: Share Feedback

To share feedback with our Product Team:

  • After a response, click the thumbs-up or thumbs-down

  • Fill out the form and click Send Feedback

Manage Your Chat History

Coach treats each chat as a separate session. It will remember information during an active conversation, but won’t carry over context between chats.

Click the Coach icon in the left-hand sidebar to open your Chat History. From here, you can:

  • Resume a conversation – Click on any previous chat to open and continue it.

  • Start a new chat – Click + New chat to begin a fresh session.

  • Rename a chat – Click the ellipsis (···) next to a conversation, select Edit name, enter a new title, then click Save.

  • Delete a chat – Click the ellipsis (···), select Delete chat, then click Confirm to permanently remove it.

Tips for Using Coach Effectively

  • ✔️ Write naturally: Use everyday language, just like you’re chatting with a colleague. Coach adapts to your tone and communication style.

  • ✔️ Add context: The more background you give, the more tailored the response. Coach only knows what you share—be specific so it can give you useful guidance

  • ✔️ Experiment: Try different angles or wordings to explore your options

  • ✔️ Practice out loud: Use role play to build confidence before a real conversation. Ask Coach to role play both sides so you can experience what it’s like being the other person.

FAQs

Is Coach always right?

No. While Coach is powered by AI and people science, it’s not perfect. It provides guidance based on the details you enter, but it doesn’t replace human judgment, leadership experience, or emotional intelligence.

What if I get a response that doesn’t feel right?

If a response doesn’t align with your needs, try:

  • Adding more details about the situation.

  • Adjust the tone and style provided by Coach to match your preference.

  • Using it as a starting point and refining it further.

Can Coach help me during a live conversation?

No, Coach is a preparation tool. It helps you structure your message beforehand but does not provide real-time adjustments during a conversation.

Will Coach remember me across different chats?

No, Coach treats each chat as a new session. It won’t reference past conversations or carry over context from previous chats.

Can I see my past conversations with Coach?

Yes. Click the Coach icon in the sidebar to view your Chat History. From there, you can resume, rename, or delete conversations.

Can I delete a conversation with Coach?

Yes. Open your chat history, select the conversation you want to remove, and click Delete. This permanently deletes the chat from your history.

Can Coach replace a manager, HR professional, or legal expert?

Coach is a conversation assistant, not a replacement for professional HR guidance, leadership experience, or legal advice. If a situation involves compliance, misconduct, or legal risks, consult HR or legal experts.

Can I use Coach for highly sensitive or legal conversations?

No. It is not advisable to use coach for:

  • Legal or compliance matters

  • Disciplinary actions

  • Harassment or misconduct cases

  • Serious mental health or personal well-being concerns

Who can access my conversations with Coach?

Conversations within Coach are private and accessible only to the user.

Any analysis performed to improve Coach is done in an anonymized and de-identified manner, following strict data protection measures that comply with Culture Amp’s terms of service.

Can I customize the responses from Coach?

Yes. Coach provides suggestions, but you should always review, refine, and take what is useful to fit your style, company culture, and the specific situation.

Can I export or share my Coach conversation?

There’s no built-in export option, but you can use the copy icon to copy a response and manually share it with others.

When should I use Coach vs. Culture Amp Support?

Coach is your personal, AI-powered coaching assistant. It draws on Culture Amp’s extensive people science knowledge base and is designed to help you prepare for leadership conversations, reflect on challenges, and build communication skills—not to troubleshoot Culture Amp platform issues.

Use Coach when you want to:

  • Practice giving feedback

  • Prepare for a 1-on-1 or performance conversation

  • Navigate a team dynamic or difficult conversation

  • Build confidence in your leadership communication

Use Culture Amp Support when you need technical help using the Culture Amp platform. This may include:

  • Reporting bugs or technical issues

  • Setting up surveys, goals, or performance cycles

  • Understanding how a feature works

  • Troubleshooting permissions, data syncs, or integrations

➡️ Next Steps

  • Open Coach and give it a try—start small, like preparing feedback

  • Bookmark this guide for quick reference

  • Have questions or feedback? Reach out to Culture Amp Support.

💬 Need help? Just reply with "Ask a Person" in a support conversation to speak with a Product Support Specialist.

Related Articles
How to Navigate Culture Amp
Welcome to Culture Amp
Creating Successful Employee Experiences
The Science Behind Coach
Admin Setup and Rollout Guide for Coach
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