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AI Coach: How We Use Data and Your Control Options

Choose between activating or deactivating AI Coach

Written by Jessie Walsh

At Culture Amp, we’ve designed AI Coach to help your employees grow. We also believe it’s important to be transparent about how our AI features work, including how we use your data and the controls you have over it.

This article clarifies how you can activate/deactivate AI Coach.

Activate or Deactivate AI Coach


By default, AI Coach is activated for all Culture Amp customers. This means your employees will have access to the conversational AI features.

Account Administrators can deactivate AI Coach at any time through your Coach Settings page, preventing employees from accessing the feature. However, your organizational data may still be securely used by Culture Amp to power other AI features.

Discover how to activate and deactivate AI Coach settings by consulting our Admin Setup and Rollout Guide for AI Coach.

Here is what happens when you activate or deactivate AI Coach using the self-service settings:

  • When you Activate AI Coach: Your employees gain access to the conversational AI features (AI Coach). You can control which parts of the platform they can use it in (e.g., General, Surveys) and which employees have access.

  • When you Deactivate AI Coach: Your employees lose access to the AI Coach product only, including all areas where it could be accessed (e.g., Surveys). Other AI features on the platform remain active, and data processing by LLMs continues for those features.

What Data Does AI Coach Use


For more information about how AI Coach works in different modules and which data is used, see:


💬 Need help? Just reply with "Ask a Person" in a support conversation to speak with a Product Support Specialist.

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