Overview

AI Coach is a new tool that gives your people personalized, science-backed guidance to help them navigate feedback, development, and leadership challenges.

This guide is for Account Administrators and People teams who want to roll out AI Coach across their organization.

Tip: Curious about what AI Coach is and how it works?

Read The Science Behind AI Coach to explore how the product is designed, what powers it, and the behavior change principles it’s built on.
Ready to dive in? Head to our AI Coach user guide to get started.

Phase 1: Plan Your Rollout

AI Coach can be rolled out to your entire organization or launched with a smaller pilot group first. A phased approach can help you gather feedback, troubleshoot early, and build internal advocacy.

When to Roll Out AI Coach

We recommend aligning the launch with key employee moments:

Timing	Why it Works
Before a performance cycle	Help prepare employees to give effective feedback and navigate performance conversations.
Alongside 1-on-1s	Launch or drive adoption of 1-on-1 conversations alongside AI Coach.
After engagement surveys (coming soon)	Support actionable insights, communicating about survey results, and facilitating discussion, action, and accountability.

Key Factors to Consider for Rollout Readiness

Before you launch AI Coach, here are some important considerations to ensure a smooth rollout:

Language: AI Coach is currently available in American English only.
User Access: You can enable AI Coach for everyone or start with a pilot group of up to 200 users.
Format: AI Coach supports text input only, it does not support voice, images, or document uploads.
Integrations: AI Coach does not integrate with external tools or systems outside of Culture Amp.
Confidentiality: All conversations are private to the user and are not visible to anyone else in the organization.
Reporting: Reporting features are not currently available but will be introduced in future updates.
Data Access:
- AI Coach only uses information the user provides during a conversation.
- It does not access employee data or Culture Amp insights (e.g. survey results, performance reviews).
- AI Coach cannot reference company-specific values, policies, or historical feedback.
Future Updates: We’re working on improved versions of AI Coach. More details will be available soon.

AI Coach Rollout Schedule

Who	What You Need to Know
New Customers	If you joined Culture Amp on or after July 7, 2025, AI Coach will already be available in your account settings. You can choose whether or not to turn it on.
Existing Customers	AI Coach was gradually enabled in waves for existing customers between July and September 2025. Registrations of interest are now closed.
Turning It On	Once your account has access, an Account Admin still needs to go to Settings > Coach to enable it for your people. It’s not switched on automatically.

Phase 2: Enable AI Coach

To turn on AI Coach for your organization:

Sign in as an Account administrator
Go to Settings > Coach under the Account section.

Choose who can access AI Coach:

Everyone
Pilot group (select up to 200 users)

If you select a pilot group: consider a planned date to enable for everyone

Don’t See Coach in Your Settings?

Double-check that you’re logged in as an Account administrator.
If you still don’t see it, just reply with "Ask a person" in a support conversation to speak with a Product Support Specialist.

Phase 3: Support Adoption

Getting the most out of AI Coach means driving awareness and usage—especially among people leaders and team leads.

Tips for Encouraging Adoption

Promote practical benefits: AI Coach helps people prepare for feedback, development, and tricky conversations
Share real examples: Show how AI Coach helped a manager find the right words for a performance review or feedback chat
Position it as an enabler, not another tool—especially for new or time-poor managers
Build momentum with pilot champions: Ask a few users to share their experience in team meetings or Slack
Include AI Coach in onboarding for managers or leadership development programs

Phase 4: Learn and Iterate

AI Coach doesn’t yet offer in-platform usage reporting, but you can still learn a lot from your rollout.

How to Gather Feedback

Send a quick post-pilot survey to ask:
- What situations did you use AI Coach for?
- What was most helpful?
- What could be improved?
Run a short retro with pilot group leads or People Partners
Share feedback with your Culture Amp Customer Success Manager or the Culture Amp Support Team—we’re always looking for ways to improve AI Coach based on what we hear from customers

Your Privacy with AI Coach

Your interactions with AI Coach are private. No one else in your organization, including your manager or administrators, can see your interactions or the content you share.
Culture Amp retains de-identified customer data securely within the Culture Amp platform to monitor and improve AI Coach over time.
This helps us enhance capabilities in high-demand areas and continuously refine the coaching experience.
We prioritize safety and fairness in AI, with safeguards actively in place, and we're committed to strengthening them over time.
No conversation data is stored outside of the Culture Amp environments
No data is logged by 3rd party large language providers, or used to train 3rd party LLM models.

Want to learn more? Visit our Security Trust Center for details on how we protect your data.

FAQs

Can we customize the topics or add our own resources to AI Coach?

Not right now. AI Coach is built on Culture Amp’s People Science knowledge base and can’t be customized with company-specific content or policies.

How can we track adoption or impact?

Detailed reporting isn’t available yet but is on the way. In the meantime, you can gather feedback from your pilot group or send out quick surveys to see how people are using AI Coach and what they find helpful.

Will AI Coach connect to other Culture Amp tools?

AI Coach is currently standalone.

Will AI Coach be available in other languages?

Right now, AI Coach is available only in American English. We plan to expand language support in the future. To share feedback on your specific language needs, just type “Ask a person” in a support conversation to speak with a Product Support Specialist

➡️ Next Steps:

Plan your rollout: Identify your pilot group (optional), set your internal launch date, and define how you’ll measure success.
Turn on Coach: Turn it on for everyone or select a pilot group (up to 200 users).
Prepare your internal comms: Let people leaders and managers know what Coach is, how it helps, and when it’s coming.
Try it yourself: Use Coach to prep for a conversation or give feedback—first-hand experience helps you champion it better.
Collect feedback: After launch, check in with your pilot group or users to see what’s working and what could be improved.