When selecting account demographics in Culture Amp, you have the flexibility to assign custom demographics like Gender, Location, Department, and more to employees.

Additionally, you can enhance your employees' experience by assigning both Name and Preferred Name demographics.

The Name demographic is a mandatory field for all employees. On the other hand, the Preferred Name demographic is optional and allows for a more personalized experience within different parts of the platform. This article is designed to provide clarity on where, within the Performance side of the platform and via communications, you will find Preferred Name versus Name displayed.

For Performance-based communications, the table below provides information on the default salutation used. In cases where the Preferred Name is the default but no Preferred Name value is specified in a user profile, the User Name value will be displayed instead.

Name will appear as the default salutation in the following platform views, irrespective of whether a Preferred Name has been included in a user's profile:

Full name used when searching for a user to "Give Feedback".

Full name is used in all views except the conversation.

In the following instances, the Preferred Name takes precedence as the default salutation. If a user's profile lacks a Preferred Name value, the platform will automatically revert to displaying the user's Name value:

Shown only in the "conversations" view. If no preferred name is set, the full name will be displayed in all views.

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