Skip to main content

Coach

Learn how to use Coach, Culture Amp’s AI tool for preparing performance, feedback, and leadership conversations.

Jessie Walsh avatar
Written by Jessie Walsh
Updated over a week ago

🚀 Coming Soon!

We’re excited to bring this feature to our customers soon—stay tuned for updates!

In the meantime, check out this support article to learn more about what to expect and how Coach can help when it becomes available in your account.

Have questions? Just reply with "Ask a person" in a support conversation to chat with a Product Support Specialist.

About Coach


In today’s fast-paced workplace, getting timely, high-quality coaching when you need it can be a challenge. Coach is an AI-powered chat tool designed to help you handle tough moments—like giving feedback, managing difficult conversations, or supporting your team’s well-being—with confidence and clarity.

Coach brings expert coaching to you and your team anytime you need it. It’s not here to replace a human coach but to make quality coaching easy and accessible. Whether you want to work through a challenge, apply tools and strategies developed by our People Scientists, or practice tricky conversations through role play, Coach is here to support you.

How Coach Helps You


  • Gain clarity on what to say – Organize your thoughts and receive science-informed suggestions and frameworks to articulate your message effectively.

  • Build confidence before taking action – Practice and refine your approach using AI-driven role-play and expert-backed advice.

  • Prepare for difficult conversations – Get help structuring and refining conversations around performance, feedback, and leadership challenges.

  • Practice in a safe space – Use guided prompts to rehearse your approach before the real conversation.

  • Improve speed to action – Move quickly from decision to conversation with next-step recommendations and structure.

  • Overcome avoidance and indecision – Break down complex situations into manageable steps to reduce hesitation.

  • Receive real-time coaching insights – Navigate tough moments with AI recommendations grounded in people science.

  • Stay aligned with best practices – Access advice that aligns with proven leadership and communication strategies.

Getting Started with Coach


The primary way to interact with Coach is through text-based messages. You type a question, topic, or reflection, and Coach will respond with text.

Step 1: Access Coach

Step 2: Access the Consent Message

  1. Navigate to Coach from the main navigation bar

  2. On your first visit, review and accept the consent message.

Step 3: Start a Conversation

  1. Type your question, topic, or reflection in the message box

  2. Press Enter or click the paper plane icon to send your message

Step 4: End a Conversation

  • Type end session or ask Coach to wrap up to finish your conversation.

Tip: Coach doesn’t save your chats. If you want to keep a record, copy and paste the conversation before exiting.

Step 5: Start a New Conversation

  • Click + New chat at any time.

  • A confirmation prompt will appear

    • Click Start new chat to confirm you want to start fresh—this clears your session

    • Or click Back to current chat to return and save your conversation.

Step 6: Share Feedback

To share feedback with our Product Team:

  • After a response, click the thumbs-up or thumbs-down

  • Fill out the form and click Send Feedback

Tips for Using Coach Effectively


  • Write naturally: Use everyday language, just like you’re chatting with a colleague

  • Add context: The more background you give, the more tailored the response

  • Iterate and Practice: If you’re preparing for a particularly tough conversation, test different ways to say things and refine your delivery.

What Coach Can and Can’t Do


Coach is a powerful tool, but it’s not a human—and there are important limitations to keep in mind:

1. Coach doesn’t replace human judgment

  • Guidance, not solutions – Coach offers structured, people science-informed recommendations, but you should apply your own judgment to fit your team, culture, and situation.

  • No guaranteed outcomes – Conversations involve emotions and context that AI can’t fully predict. Coach can help guide discussions but doesn’t ensure a perfect result.

2. Coach can’t make decisions for you

  • No decision-making – Coach is a conversation guide, not a decision-making tool. For business or HR decisions, consult a manager, HR professional, or mentor.

  • Not for legal or compliance matters – Always seek HR or legal advice for workplace policies, legal concerns, or compliance issues.

3. Coach lacks emotional intelligence and real-time adaptability

  • No emotional depth – While Coach can suggest ways to communicate with empathy, it doesn’t replace human emotional intelligence, active listening, or connection.

  • No real-time adjustments – Coach provides guidance beforehand, but you’ll need to adapt in real time as conversations unfold.

4. Coach doesn’t integrate with other Culture Amp data or company-specific policies

  • Standalone tool – Coach doesn’t pull insights from Engagement surveys, Performance reviews, or other Culture Amp data.

  • General guidance only – Its recommendations are based on people science, not tailored to your company’s policies, historical feedback, or internal dynamics.

5. Coach isn’t suitable for sensitive or high-stakes conversations

Avoid relying on Coach for:

  • Legal, ethical, or compliance matters (e.g., misconduct, terminations, harassment claims)

  • Serious HR issues requiring professional intervention

  • Health or well-being concerns – Coach is not a substitute for professional mental health or counseling support

  • Critical business negotiations requiring nuanced strategy

6. Coach should only be used for constructive, professional conversations

  • Professional use only – Coach is designed to facilitate positive, effective discussions.

  • No harmful content – It should never be used to craft offensive, manipulative, or inappropriate messages. For sensitive conversations, seek guidance from a mentor, HR partner, or legal expert.

Data & Security


  • Your interactions with Coach are private and stay between you and the tool.

  • Culture Amp retains anonymized conversations securely within the Culture Amp platform to monitor and improve Coach over time.

  • This helps us enhance capabilities in high-demand areas and continuously refine the coaching experience.

  • We prioritize safety and fairness in AI, with safeguards actively in place—and we're committed to strengthening them over time.

  • No conversation data is stored outside of the Culture Amp platform.

  • No data is logged by 3rd party large language providers, or used to train 3rd party LLM models.

FAQs


What makes Culture Amp’s AI Coach unique?

AI Coach leverages Culture Amp’s people science knowledge base and insights gathered from 1.3 billion data points on the world’s top performing teams to guide managers toward positive outcomes. AI Coach also draws on people data across the Culture Amp platform to deliver deeply contextual insights, guidance, and action plans. And unlike off-the-shelf AI tools, AI Coach adapts each coaching session to the user’s current challenge and needs, offering tailored advice and recommendations based on proven coaching method.

Is my conversation data with AI Coach stored or shared?

Conversations are stored anonymously within Culture Amp to improve Coach but are never shared with others. Third-party AI providers do not store or use your data for training.

Does Coach save my conversations?

Coach doesn’t automatically save your chat sessions. If you want to keep a record, copy and paste your conversation before ending it or starting a new chat.

Is Coach available 24/7?

Yes. Coach is accessible anytime you need quick, structured support with your leadership challenges.

How can I provide feedback on the Coach tool?

After a Coach response, click the thumbs-up or thumbs-down icon, fill out the feedback form, and send it. Your input helps us improve the experience.

Getting Support


If you have any questions, feedback or need help with this feature, feel free to reach out to:

  • Your Customer Success Manager for strategic guidance

  • Our Culture Amp support Team for technical assistance. Just reply with "Ask a Person" in a support conversation to speak with a Product Support Specialist.

We value your feedback and look forward to improving Coach with your help.


💬 Need help? Just reply with "Ask a Person" in a support conversation to speak with a Product Support Specialist.

Did this answer your question?