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AI Coach Product Updates 2025

A running list of AI Coach Product Updates through 2025

Jessie Walsh avatar
Written by Jessie Walsh
Updated today

Explore the key features and updates of Culture Amp’s Employee Engagement Product released in 2025.


21 October 2025 – AI Coach in Surveys Now Live for All Engage Customers

We’re excited to share that AI Coach in Surveys is now generally available (GA) and switched on for all Engagement customers! This marks a major step forward in bringing personalized, AI-powered support to every employee and leader using Culture Amp.

What’s New

  • AI Coach in Engage is now on by default for all Engage customers.

  • Admins have full self-serve controls to manage access to AI Coach in Surveys.

AI Coach in Surveys brings Culture Amp’s people science to life, helping teams turn insights into meaningful action plans that drive impact at scale. And this is just the beginning, with more enhancements coming soon.

8 October 2025 – Self-Service Admin Toggles for AI Coach Are Now Live!


Account Admins can now activate and manage access to General Coach and Coach in Engage directly within the platform. This update gives customers full control over when and how they roll out Coach, making setup faster and easier than ever.

What’s New

  • Activate or deactivate General Coach in just a few clicks

  • Manage access for Coach in Engage ahead of GA on 22 October

  • Provision access for everyone or a pilot group of up to 200 users per Coach module

  • Enjoy true self-service, no waiting for manual activation

This release empowers customers to move at their own pace while laying the groundwork for a wider rollout of Coach across the platform.

7 July 2025 – General AI Coach Now Available for Opt-In


General AI Coach is here! Our new Gen AI-powered feature is designed to help people navigate tough conversations, like giving feedback, discussing performance, or addressing conflict, confidently and effectively.

What’s New

  • Coach Version 1 now available for opt-in

  • Supports feedback, performance, and sensitive conversations

  • New customers get access from 7 July

  • Rolling out in waves to existing customers who have opted in through July to early September


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