What can I learn from this page? | How to select and de-select demographic filters on your survey |
Who is this guide for? | Account Admins, Survey Admins, Survey Creators |
As part of the Import Users process, employees can be assigned demographics, such as Gender, Location, Department, etc. These demographics are saved in Culture Amp at the account level, and can apply to all surveys within the account. The Date of Birth and Start Date data loaded is also used to calculate Age and Tenure demographics automatically.
To select demographics for a draft survey, go to the Demographics tab in the survey configuration and check the ones you want to include. If you need to add demographics after launching your survey, refer to our support guide on Updating Demographics in a Launched Survey for more details.
For confidentiality, demographics should not be updated in a survey after reports are shared.
If you do not have account-level data for a demographic you would like to use, you can ask survey participants to select demographics as part of the survey.
Make changes to survey demographics
Click the drop-down next to Edit survey/View Reports button for a specific survey on your Surveys page
Click the Demographics tab
Review the list of available demographics and select or de-select as required
☝️Survey configuration page highlighting the Demographics tab, where you can choose demographics before launching your survey.
💡 Tip: If the survey is active or closed, you'll need to unlock the Demographics page by clicking the Edit Survey button. Next, un-check the demographics that you no longer wish to include, select Stop Editing to save.
☝️Survey configuration page highlighting the Demographics tab, Edit Survey option
☝️Survey configuration page highlighting the Demographics tab, Stop Editing option
The account demographics will eventually become filters in the reports, so try to select demographics that contain good-quality data, and make sense for the type of survey you are running.
A few notes on demographics in surveys
If you have any employees with blank values within a demographic (e.g. they do not have a manager assigned), their responses will be bundled into a demographic group labeled "Not specified" when you view results by that specific demographic.
Demographics can be used to branch questions: If you want to ask a specific group (e.g. your Melbourne office) specific questions, you can use demographic branching to do so.
💬 Need help? Just reply with "Ask a Person" in a Support Conversation to speak with a Product Support Specialist.