Before you launch a survey, you can choose which demographic categories (for example, Gender, Location, Department, or Tenure) are attached to that survey's responses. This lets you filter and report on results by those categories later, without asking participants to re-enter information Culture Amp already holds about them.

This article covers choosing demographics for an individual survey. For managing the demographic categories themselves at the account level, see Update Demographics at the Account Level.

The demographics available to select from come from your account-level employee data, loaded through the Import Users process. If you haven't imported employee data with a given demographic category, it won't be available to select for your survey.

Age and Tenure work a little differently: they aren't imported directly. Instead, they're calculated automatically from an employee's Date of Birth and Start Date, which you provide as part of your employee data. For more detail on how these are calculated, see Age and Tenure Demographics.

To prepare your employee data file before importing, see Create Your Employee Data File.

If an employee doesn't have a value for a given demographic (for example, their Department field was left blank in your employee data), they'll be grouped under Not specified in your survey reports rather than being excluded. For more on how this bucket works and how to reduce it, see What does 'Not specified' mean in Survey reports?

If a demographic isn't available at the account level for your participants most commonly on unattributed surveys, where there's no known respondent to attach account data to you can ask participants to self-report it instead, by adding a self-report demographic question directly to the survey.

This is why demographic selection works differently on unattributed surveys: instead of choosing which account-level demographics to attach, you're choosing which demographics to ask participants about, since there's no pre-filled account data to draw on.

For steps on setting this up, see Including Self-Reporting Demographics in a Survey.

The demographics you select for a survey can also be used to control which questions different groups of participants see for example, showing a question only to a specific department or location. This is configured separately, after you've selected the relevant demographics for your survey.

See Set Up a Demographic Branching Rule and Use Display Rules in a Survey for setup steps.

While your survey is still in draft, you can choose which of your account-level demographics to include:

Only the demographics you select here will be available to filter and report on for this survey once it launches.

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