Who can use this feature?
Available on:
Subscriptions with Engagement and Effectiveness
As part of the Import Users process, employees can be assigned demographics, such as Gender, Location, Department, etc. These demographics are saved in Culture Amp at the account level, and can apply to all surveys within the account. The Date of Birth and Start Date data loaded is also used to calculate Age and Tenure demographics automatically.
To select demographics for a draft survey, go to the Demographics tab in the survey configuration and check the ones you want to include. If you need to add demographics after launching your survey, refer to our support guide on Updating Demographics in a Launched Survey for more details.
For confidentiality, demographics should not be updated in a survey after reports are shared.
If you do not have account-level data for a demographic you would like to use, you can ask survey participants to select demographics as part of the survey.
Make Changes to Survey Demographics
From your Surveys page, click the drop-down arrow next to the survey and select Edit survey.
Click on the Demographics page
Review the list of available demographics and select or de-select as required.
Tip: If the survey is active or closed, you'll need to unlock the Demographics page by clicking the "Edit Survey" button. Next, un-check the demographics that you no longer wish to include, select "Stop Editing" to save.
The account demographics will eventually become filters in the reports, so try to select demographics that contain good-quality data, and make sense for the type of survey you are running.
Things to Know
If you have any employees with blank values within a demographic (e.g. they do not have a manager assigned), their responses will be bundled into a demographic group labeled "Not specified" when you view results by that specific demographic.
Demographics can be used to branch questions: If you want to ask a specific group (e.g. your Melbourne office) specific questions, you can use demographic branching to do so.
š¬ Need help? Type "Ask a Person" in a Support Conversation to speak with a Product Support Specialist.