What can I learn from this page?
Information on the breakdown of our favourability scores
Who is this guide for?
Account Admins, Survey Admins, Survey Creators
We sometimes get asked for a further breakdown of survey scores beyond 'Favorable', 'Neutral' and 'Unfavorable' into each of the 5 rating choices. People want to know how many 'Strongly agree' ratings they received, for example. This is possible if we supply a raw data extract, but we don't recommend this level of detail, because we find it does not provide much more useful information for most people. We've found people get distracted by minor differences between questions rather than focusing on key trends for example.
Fundamentally, your survey seeks to measure whether people feel favorable, neutral or unfavorable to each statement. The difference between Strongly agree and agree is often subtle and influenced by an individual's interpretation, or approach to using the scale - some people are less likely to use extreme points of scales for example.
1 - Strongly disagree
2 - Disagree
3 - Neither agree nor disagree
4 - Agree
5 - Strongly Agree
An exception to this principle is when a participant's comment written in a survey is being reviewed. It is often useful to know how the participant rated the question that they have provided comments about, to better understand the sentiment of the comment.
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