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Load Comparisons and Benchmarks to Compare Your Survey Results
Load Comparisons and Benchmarks to Compare Your Survey Results

Guidance on how to compare your survey results to external benchmarks and internal comparisons

Jared Ellis avatar
Written by Jared Ellis
Updated over a week ago

What can I learn from this page?

Guidance on how to compare your survey results to external benchmarks and internal comparisons

Who is this guide for?

Account Admins, Survey Admins, Survey Creators

Comparisons help you see the progress of your organization over time. When evaluating your survey results, you can add comparisons manually or take advantage of automated comparisons. Automated comparisons are available for internal comparisons only. The option to load your comparisons manually however is available for both external benchmarks and internal comparisons.


  • To ensure consistency and accuracy it is best to finalize your survey design before adding comparisons.

  • Any edits to an existing comparison (renaming or editing the question matches) will result in the removal of all manual demographic comparisons. Ensure that you have finalized your question matches before requesting demographic comparisons to be loaded.

Understanding Comparison Types

To get the most value out of analyzing your survey data, it's important to understand the various comparison options. In this guide, we will focus on the two primary comparison types and provide detailed instructions on how to load them, either manually or using the automated comparisons feature. For more information on our other comparison options, check out the Guide to using comparisons.

Primary comparison types

  1. Internal Comparison: Compare your results to your organization's historical survey data conducted within Culture Amp.

  2. External Benchmark: Benchmark your survey results against external benchmarks provided by Culture Amp.

Load Your Internal Comparisons and External Benchmarks Manually

Follow these steps to manually load internal comparisons and external benchmarks:

  1. From your Surveys page, select Edit Survey

  2. Click on the Comparisons page > scroll to the bottom of the page

  3. Choose between an Internal Comparison or an External Benchmark.

  4. Select your desired comparison from the dropdown list > click Add Survey or Add Benchmark.

  5. Go through the question matching process, aligning your survey questions with any comparison options that have equal or similar intent.

  6. After matching the questions, click Save Changes > Continue

  7. Your new comparison will appear under the Report Comparisons section of your Comparisons page. You can easily manage it by renaming, deleting, or reordering it using the three-dot icon.

  8. Compare internal comparisons: If you've loaded an internal comparison manually, it will by default show you the overall score from the survey only. If you wish to compare data at the demographic level, follow these steps:

    1. Click the three-dot icon next to the comparison

    2. Click Demographic Matches > Request to Compare Demographics

    3. Enter the names of the demographics you want to compare

    4. Submit the request. This action notifies our Product Support Team to load your requested demographic-level comparisons.

πŸ’‘Tip: Unsure if you should match a question? Consult our training on the 3 changes that we recommend not benchmarking

Load Internal Comparisons Using Automated Comparisons

Automated comparisons are generated automatically for your survey report on the Comparisons page. These comparisons include Internal closed surveys of the same type with at least one matching question. Here's how to load them:

  1. From your Surveys page, select Edit Survey

  2. Navigate to the Comparisons page.

  3. Click Add next to the survey you want to compare your results to.

  4. Use the three-dot icon to the right of the comparison to view and edit the question or demographic matches, rename the comparison, set it as the default, or delete it.


View Question Matches

You can review your question matches at any time by clicking on the Comparison Name from your surveys Comparisons page.

Perfect matches are hidden by default to highlight manually matched or unmatched questions.

Export Demographic Level Comparisons

Full visibility of demographic values matched (automatically or manually) between the current survey and the comparison survey is available via an export.

  1. Click the three-dot icon next to the comparison on the Comparisons page

  2. Select the Demographic Matches option

  3. Export CSV.

View Comparison Data in Reports

  1. Click View Reports to open your Admin Report.

  2. Choose your comparison survey or benchmark from the Compared To drop-down for a company-wide overview.

  3. For demographic-level comparison scores, click Add Filter and pick your desired demographic group from the drop-down.

See also:


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