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Employee Net Promoter Scores (eNPS)

Learn how to enable and view eNPS in surveys. Get insights on 5-point vs. 11-point scales, and why multi-item measures are more reliable.

Jared Ellis avatar
Written by Jared Ellis
Updated today

Who can use this feature?

Available on:

  • All Culture Amp subscriptions that include Engagement or Effectiveness.

An Employee Net Promoter Score (eNPS is an employee-focused version of the Net Promoter Score (NPS). An eNPS is commonly derived from a single question that asks whether people would recommend their organization as a great place to work. This type of question is a common component in many Engagement measures, including our own Employee Engagement Index. This means that while we don't recommend using eNPS as your only outcome measure, or any other single question measure, we can provide an eNPS measure for customers who have a need to provide stakeholders with this.

Enable eNPS in Survey Configuration


You can choose to measure eNPS (Employee Net Promoter Score) in your survey using either a 5-point or 11-point scale.

  1. From the survey configuration page, click Reporting Factors

  2. Scroll to the eNPS question section

  3. Select from a 5-point or 11-point scale

If you choose the 5-point scale

  • You will be prompted to select a rating question to use as your eNPS measure.

  • We recommend using: “I would recommend [Company Name] as a great place to work” (found in the Engagement factor).

If you choose the 11-point scale

  • A separate eNPS question, section, and factor will be added to your survey automatically.

  • The eNPS section and factor cannot be edited. This ensures consistency, as mixing 5-point and 11-point scales within factors may confuse participants and affect factor calculations.

Note: If you would prefer not to include eNPS, select no eNPS question.

View eNPS in Reports


Depending on which scale you've selected, your eNPS score will display in different areas.

For 5-point eNPS

  1. Go to your survey’s Reports page.

  2. Click the Questions tab.

  3. Select the eNPS question from the list.

  4. The eNPS calculation will display on the right side of the page after you have clicked into the eNPS question, next to the question's favorability score.

Note: Any comparison or trend scores you see will be based on the 5-point favorability score, not the converted eNPS score.

For 11-point eNPS

  1. Go to your survey’s Reports page.

  2. Click the Insights tab.

  3. The eNPS calculation will be shown in this view instead, as it will have a reporting factor of it's own.

Note: Comparison and trend will not be available, even for favourability score.

How eNPS is Calculated


eNPS calculations are determined by the favorability score responses, which are converted into Promoters, Passives and Detractors.

5-point scale

Most customer-oriented NPS research uses an 11-point (0-10) scale; however, our own research (along with others, example here) has demonstrated the validity of a 5-point-based eNPS calculated as follows:

eNPS = Promoters - Detractors

  • Promoters = percentage of strongly agree (5's)

  • Passives = percentage of agree (4's)

  • Detractors = percentage of strongly disagree, disagree, and neutral (1-3's)

11-point scale

eNPS = Promoters - Detractors

  • Promoters = percentage of 9–10 responses

  • Passives = percentage of 7–8 responses

  • Detractors = percentage of 0–6 responses

Understanding Reporting Differences


Reporting works differently depending on whether you use the 5-point or 11-point scale. This section gives an overview of what to expect with each option.

5-point eNPS

  • The eNPS score is calculated from the 5-point scale responses

  • You may see trend or comparison scores, but these are based on the favourability score of the question you selected as the eNPS measure, not the specific converted eNPS score.

  • The eNPS is tracked only on the specific question used, not as its own reporting factor.

11-point eNPS

  • The eNPS score is calculated from the 11-point scale responses.

  • Trend and comparison lines are not available — not even for favourability scores.

  • The 11-point eNPS is tracked as its own reporting factor, which means you can technically set it as the index factor (main measure) of your survey, though it is not recommended. Check out the FAQs for more information.

  • If you do use 11-point eNPS as the index factor, Culture Amp will generate driver and impact analysis (e.g. highlight the top 5 questions linked to eNPS). However, this analysis is still based on favourability scores, not the converted eNPS score.

Notes

  • eNPS scores themselves are not available for trend or comparison on either scale.

  • For stronger and more reliable analytics, we recommend using Engagement or other multi-item outcome measures as the main measure of your survey, rather than eNPS.

FAQs


What’s the difference between the 5-point and 11-point scales?

The 5-point scale uses agreement levels (Strongly Disagree to Strongly Agree), while the 11-point scale uses a likelihood rating (0-10). The 11-point scale allows for more granular measurements and better comparison to customer NPS scores.

Will switching to the 11-point scale affect my historical eNPS scores?

You may notice a change in your historical eNPS score when switching scales. We recommend treating the first 11-point eNPS survey you run as a new baseline, rather than comparing it directly to previous 5-point scale results.

Can I use both 5-point and 11-point eNPS questions in the same survey?

No, you can only choose one eNPS scale per survey. However, you can still include a 5-point "recommend" question (I would recommend %ACCOUNT_NAME% as a great place to work) as part of your Engagement factor, while using a separate 11-point eNPS question. While this approach results in some overlap or "double up" in the type of feedback you're gathering, it allows you to maintain consistent engagement metrics for comparison over time.

What are the key differences between the eNPS and favorability?

eNPS and favorability scores represent different things - eNPS represents likelihood to recommend, while favorability reflects positive sentiment. The main differences are:

  • The strength of agreement: Employees are only considered ‘promoters’ if they are at the top end of the scale (9 & 10 for 11-point, 5 for 5-point)

  • The score: Favorability shows percentages of each category, while eNPS uses a formula. The eNPS score is derived by subtracting the percentage of Detractors from Promoters.

Can I customize the wording of the 11-point eNPS question, section and factor?

To do this, you'll need to contact Culture Amp Support. Just reply with "Ask a Person" in a support conversation to speak with a Product Support Specialist.

Can I translate the 11-point eNPS question into multiple languages?

Yes, but this will also need to be arranged by our support team.

Is it recommended to use the 5-point or 11-point scale?

If you haven’t used eNPS before, our People Science team recommends continuing to use the Engagement factor (including the 5-point "recommend" question) or a 5-point eNPS question as your primary employee sentiment metric.

Maintaining a consistent response scale throughout an employee survey improves the validity and reliability of results, as it reduces cognitive load on respondents and prevents confusion when switching between different scales. However, the 11-point scale may be beneficial if you need to align with customer NPS methodology, or if stakeholders specifically request the standard NPS approach.

What’s the best way to communicate this change to employees?

If you're implementing the 11-point eNPS scale, the most important communications will focus on understanding and sharing results, rather than the survey experience itself. Consider these practical communication strategies:

  1. Focus communications on key stakeholders who will be most impacted by the change:

    • Survey administrators and HR analytics teams who manage the data

    • Leadership team members who review and act on results

    • Department managers who may notice differences in reporting formats

  2. For these audiences, clearly explain:

    • That this change was implemented to accommodate specific reporting needs

    • How this complements (rather than replaces) your comprehensive engagement measurement

    • That the 11-point scale allows for alignment with customer NPS if that's valuable to your organization

  3. Consider providing enablement support to help stakeholders understand:

    • How the 11-point eNPS measure is calculated

    • How to interpret the results compared to your existing metrics

    • How your organization plans to use this data alongside other engagement measures

Is the 0-10 eNPS scale as reliable an outcome measure as a multi-question index?

It is a commonly known statistical recommendation that when it comes to self-report scale metrics for an important outcome, we are far better off using a multi-question approach (we combine 4-5 questions into a single index for Engagement, for example).

Even within customer and market research studies have shown that using multiple questions is more reliable and accurate than using a singular NPS-type metric or question. Our own data observations tell us that single-item outcome measures result in weaker statistical outcomes and reliability.

Reliability levels (Cronbach's Alpha) shown as the number of questions in an index is reduced. Reliability below .70 is often considered questionable. NB, It is not possible to even calculate reliability for single-item measures.

We recommend that people using eNPS, for whatever reasons, still use Engagement or other multi-item outcome measures for the primary analytics in their surveys. These measures will be more reliable over time (i.e., not move around as much due to random noise), provide stronger and more reliable statistical signals in analyses such as driver/impact analyses, and have stronger relationships with turnover metrics, etc.

Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

Can I use the 11-point eNPS as the index factor even though it isn't recommended?

Yes. It will be technically possible to set your 11-point eNPS factor as the index factor and main measure for the survey, though it is not recommended as outlined in the FAQ above.


💬 Need help? Just reply with "Ask a Person" in a support conversation to speak with a Product Support Specialist.

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