Focus Agent Feature in Survey Analytics

Guidance of the focus agent feature in survey analytics

Jared Ellis avatar
Written by Jared Ellis
Updated over a week ago

What can I learn from this page?

An overview of the focus agent feature in survey analytics

Who is this guide for?

Account Admins, Survey Admins, Survey Creators, Report Viewers

What Is the Focus Agent?

With our intelligent Focus Agent, Culture Amp is leading the way in automating and simplifying how companies and teams identify focus areas in their survey results. The Focus Agent is embedded within all Culture Amp survey analytics. It processes the different data points that an IO Psychology expert would typically consider in determining which questions to focus on. Its primary goal is to help you quickly find those areas where action will most likely have the greatest impact on employee engagement (or your outcome of focus).
The Focus Agent is the result of extensive research and learning (it is adjusted over time based on how it is used as our internal experts train it). To develop it, we drew on the experience of our IO psychologists as they took customers through their results. We also tested different approaches in workshops and we experimented with a wide variety of data, receiving feedback along the way from our customers on what yielded the most accurate recommendation.

How Can Teams Find Focus for Action?

Any employee survey will yield thousands of data points. Even well-designed surveys and reporting platforms can result in an overwhelming amount of data to navigate. This presents a challenge to leaders and managers in sifting through the data to surface results that, if acted upon, can most improve employee engagement. Historically, companies have relied on HR teams and external consultants to analyze survey results and provide leaders with a summary of the strengths and potential focus areas; this can be time-consuming and costly.

What Data Does the Focus Agent Consider?

For each report, the Focus Agent considers things such as:

  • How much a question impacts the outcome measure for your survey (e.g. employee engagement, manager effectiveness etc.)

  • How likely it is that you could improve the focus area based on the question score

  • How the question results compare to the company overall and external benchmarks that are loaded for the report (multiple benchmarks are balanced together)

How Does the Focus Agent Work?

The Focus Agent crunches the data available in your report to highlight those questions it recommends you focus on first. It is smart. If some of these data elements are not available, then the Focus Agent will simply place more emphasis on the elements that are present. For example, if a report does not include external benchmarks, then it will simply not consider them, and more heavily weigh the other factors in making a recommendation.

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