Before you launch your survey, it's important to communicate the "what, why, and when" to let people know they should look out for a survey from Culture Amp - and to get them comfortable with providing feedback. The most common way to is to send an email a few days before the survey launches. As part of that email or as a separate communication, many also find it useful to include a list of FAQs for employees and managers. Last but not least, it is popular to discuss the upcoming survey at an all-hands meeting.
Pre communicating details about the survey allows you to solicit questions or concerns and leads to a higher participation rate.
Here is a template that we suggest you use as a potential starting point - Pre Survey Communications. You should tailor this message to fit your company's voice, just make sure to include:
- What an engagement survey is
- Why you're running it at your company
- What you're trying to achieve
- How feedback will be collected and reported
- Who is eligible to participate, and
- What to expect next
If you're interested in hearing best practices and some of the creative ways we've seen customers communicate their survey, check out Promoting your survey