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Multi-signal Intelligence™ (MSI) (Early Access)

Multi-signal Intelligence™ uses people data to surface meaningful hotspots, explain what is driving them, and recommend actions through AI Coach.

Written by Jared Ellis

⚠️ Closed Early Access Program

Multi-signal Intelligence™ is currently available as a closed Early Access program only. We look forward to rolling this out to more accounts soon.

🔐 Who can use this feature?

Multi-signal Intelligence™ (MSI) is a new intelligence capability in Culture Amp. It combines Culture Amp data with external people data, like HRIS, compensation, productivity, and ATS data and helps surface meaningful hotspots, explain what is driving them, and recommend actions through AI Coach. See The Science Behind AI Coach in Multi-signal Intelligence™.

In Culture Amp, Multi-signal Intelligence™ appears as Insights, for example in Settings > Insights.


Available Insights

Multi-signal Intelligence™ provides the following Insights:

Additional insights will become available over time.


Where are insights shown?

Insights are shown (when available) at the top of the Coach side pane as a carousel of up to five insight cards. Click a card to start a Coach conversation about that insight.

Insights are shown to Account Administrators and users with an Insights role in two places:

  • The Home page

  • The general Coach page

These are the only two places insights appear. You will not see them in Coach surfaces tied to a specific survey report, performance review cycle, or other areas where specific Coach versions are available.

Insights appear when you start a new Coach conversation. Once you send a message, the carousel is replaced by your conversation.

Move between insights in the carousel

When more than one insight is available, use the carousel controls to move between them:

  • Arrows: Select the previous or next arrow to move one insight at a time. Moving past the last insight returns you to the first.

  • Dots: Select a dot to jump straight to that insight.

  • Keyboard: Select a dot, then use the left and right arrow keys.

  • Touch and trackpad: Swipe to move between insights.

When only one insight is available, it is shown on its own without controls.

Insights are ordered by type: High-Performer Turnover Risk first, then Turnover Risk, then Survey Hotspot. Within each type, the most significant groups are shown first.

What each insight card shows

Each card names the insight and the demographic group it relates to, for example Location: Melbourne. Select anywhere on the card, or select Explore with Coach, to start a Coach conversation about that group.

For details on the wording and information shown for each insight, see the individual insight articles listed in Available Insights.

When insights appear and disappear

  • Looking for insights: Shown while Coach checks for insights.

  • No new insights: Shown for a few seconds when no insight is available, then fades out. This also appears if insights can't be loaded.

  • Insights stay until the data changes: Opening an insight does not remove it from the carousel. An insight keeps appearing for as long as your data continues to identify that group.

  • The same on every device: Everyone with access sees the same insights for their area, in any browser or device.


How to get started

In order to use Multi-signal Intelligence™, Coach must be activated on your account. For help turning on Coach, see Coach Admin Guide.

Different insights may require different data sources. Configuration of data sources for Multi-signal Intelligence™ can be completed by an Account Administrator by navigating to Settings > Insights.

Every insight requires at least one demographic added in Settings > Insights > Employee data. No insights appear until demographics are added.

Requirements for Turnover Risk

Turnover Risk Insight requires the following data sources to be connected:

  1. Employee Data in Culture Amp. This is required in order to identify specific groups. This can be via an integrated HRIS or with manually imported data.

  2. Demographics added in Settings > Insights - instructions

We also recommend connecting a closed survey that includes a question representing 'intent to stay' - connection instructions. Coach uses this question to explore which survey questions are linked to intent to stay for a group at risk.

Requirements for High-Performer Turnover Risk

High-Performer Turnover Risk Insight requires the following data sources to be connected:

  1. Employee Data in Culture Amp with Demographics added in Settings > Insights - instructions

  2. Performance ratings mapped to standardized performance groups, so Culture Amp knows which ratings represent high performance - instructions

  3. Performance data enabled for insights in Settings > Insights > Performance - instructions

Only ratings from closed performance cycles are used.

Requirements for Survey Hotspot

Survey Hotspot Insights requires the following data sources to be connected:

  1. Employee Data in Culture Amp with Demographics added in Settings > Insights - instructions

  2. A closed survey added in Settings > Insights > Survey data - connection instructions

The survey must include an index factor, such as Engagement.


Managing Insights access

Give leaders access to insights about their part of the organization with the Insights role. Account Administrators can see insights for the whole organization without an Insights role.

Insights role permissions

The Insights role has two permission levels:

  • Full permissions: Insights can be broken down by every demographic added in Settings > Insights.

  • Limited permissions: Insights can only be broken down by demographics set to Full and limited permissions.

Both permission levels can see insights in Coach and receive insight emails. You can also restrict either permission level to a group of employees, so the person only sees insights about employees in that group.

A person whose role is restricted to a group of employees only sees turnover insights if that group includes at least 100 employees.

Assign the Insights role

  1. Navigate to Settings > Insights.

  2. In the Insights role section, select Manage roles and permissions to open the roles page.

  3. Find the person and edit their roles. For help, see Assigning Platform Roles and Permissions.

  4. In the Insights row, select Full permissions or Limited permissions.

  5. Optional: to limit the person to a group of employees, select Restrict to employees.

    • Select Add rule, then choose a demographic and the values to include.

    • You can add up to 10 rules, with up to 100 values in each rule.

    • Select Restrict to apply the rules.

Permission levels for demographics and performance

Each demographic, and your performance data, has a permission level that decides which Insights roles can use it:

  • Full permissions only: Account Administrators and people with Insights full permissions.

  • Full and limited permissions: Account Administrators and people with Insights full or limited permissions.

  • Not enabled for insights: Performance data only. Nobody sees High-Performer Turnover Risk.


Managing email notifications

Send an email to people with access when insights apply to their part of the organization. Email notifications are set for the whole account.

ℹ️ Note: Email notifications are on by default, with a Fortnightly frequency. You can turn them off or change the frequency in the Email notifications section.

Who receives insight emails

  • Account Administrators: Receive emails about insights for the whole organization.

  • People with an Insights role: Receive emails about insights for the employees they have access to.

Each email only includes insights the person can also see in Coach.

When insight emails are sent

Each person receives no more than one email per frequency period. Once a person's period has passed:

  • Insights apply to them: They receive an email listing the insights that currently apply, including insights they have seen before.

  • No insights apply to them: No email is sent.

Emails are not limited to insights that are new since the last email.

Turn email notifications on or off

  1. Navigate to Settings > Insights.

  2. In the Email notifications section, turn Enable email notifications on or off.

    • Changes save automatically.

    • When you turn email notifications on, Fortnightly is selected. You can change this in the Frequency setting.

When email notifications are off, nobody receives insight emails. People can't unsubscribe individually, so an Account Administrator must change this setting for the account.

Set the email frequency

  1. Turn on Enable email notifications.

  2. From Frequency, select how often each person can receive an email:

    • Weekly: Every 7 days

    • Fortnightly: Every 14 days

    • Monthly: Every 30 days

    • Quarterly: Every 90 days

The Frequency setting only shows while email notifications are on. Monthly and Quarterly are a set number of days, not calendar months.

What the insight email includes

The email has the subject You have new insights to explore and includes:

  • Greeting: Hello, [person's name]

  • Introduction: Culture Amp has discovered new insights

  • A summary line for each type of insight, followed by each group as a bullet, for example Location: Melbourne:

    • Turnover Risk: The following group at risk of leaving: (or "groups")

    • High-Performer Turnover Risk: The following high performing group at risk of leaving: (or "groups")

    • Survey Hotspot: The following group is notably lower for [factor] than the company overall: (or "groups are")

  • Explore with Coach: Opens your Culture Amp Home page, where the insights are shown in Coach.

The email names the groups only. It does not include scores or the number of people in each group.


Managing the employee data source

Choose which demographics insights use to identify groups, and check your employee data is up to date. Navigate to Settings > Insights and select the Employee data tab.

Check your employee data connection

The top of the Employee data tab shows where your employee data comes from:

  • HRIS connected: Shows your HRIS name and the Last updated date. Select Configure HRIS to manage the integration.

  • Manual import: Shows Manual employee data import and the Last updated date, with a HRIS sync recommended message. Select Update manual import to import new data.

  • No data connected: Shows No employee data is connected. Select Configure HRIS to set up your employee data.

Insights are more relevant when employee records are updated regularly. For help, see HRIS integrations.

Add demographics

Insights only use the demographics you add here to identify groups. You can add up to 10 demographics.

  1. Navigate to Settings > Insights > Employee data.

  2. Select Add demographics.

  3. Search for or scroll to the demographics you want to use, then select them.

    • Each demographic shows how many groups (values) it contains.

    • Once 10 demographics are selected, you can't select more until you clear one.

  4. Select Save. Select Cancel to close without saving.

New demographics are set to Full permissions only.

Change a demographic's permission level

The permission level decides which Insights roles can break insights down by that demographic. See Permission levels for demographics and performance for what each level means.

  1. On the Employee data tab, select the demographic's name, or select the "..." (three-dot icon) on its row and select Configure demographic.

  2. From Permission level, select Full permissions only or Full and limited permissions.

    • Changes save automatically.

    • The panel also lists the values in that demographic.

Remove a demographic

  1. On the Employee data tab, select the "..." (three-dot icon) on the demographic's row.

  2. Select Remove demographic.

The demographic is removed straight away and is no longer used for insights.


Managing the surveys data source

Consider the following information when deciding on what survey to select as your data source:

  • Only closed surveys should be selected. Surveys in draft or live status will not generate insights until they are closed.

  • Include an 'intent to stay' question where possible. This is typically a question that measures a participant's intent to stay such as "I see myself working at the organization in 2 years" etc. It isn't required, but Coach uses it to explore what is linked to intent to stay for groups at risk.

  • Only attributed survey types are supported. Attributed surveys include surveys created using Engagement and Performance Culture Quadrant (PCQ) templates and any custom attributed survey. Unattributed, Onboarding, Exit, and Effectiveness surveys are not supported.

💡 Insights use the latest closed survey in your list, which is the survey with the most recent close date.

We recommend selecting a survey that includes the largest population of your employees as possible as participants. This ensure all areas are being considered when analyzing the data.

Select surveys

  1. Navigate to the configuration page at Settings > Insights and select the Survey data tab.

  2. Select "Add surveys" on the right of the surveys box.

  3. Locate the required surveys in the list or use the search option at the top to filter

  4. Click on the survey to select it

    • Live surveys show Live and are included after they close.

  5. Click "Save" at the bottom to confirm your selections. You can click "Cancel" to exit the selector.

🎓 All Live, and Closed attributed surveys will be shown in the list except if the survey has been archived. Live surveys will be listed first ordered by most recently created first. Closed survey will be listed after that ordered by the close date in descending order.

Select or change 'intent to stay' question

Select the 'intent to stay' question for each survey so Coach can use it for turnover conversations. Surveys without a question selected show a warning icon in the list. To select the relevant question:

  1. Click the "..." (three-dot icon) on the row of the required survey and select "Configure survey" in the menu. You can also select the survey's name or the warning icon.

  2. From the "Select intent to stay question" dropdown select the question from the survey that you would like to use.

    • Your selection saves automatically. Close the panel when you're done.

Remove a survey

When you no longer need a survey to be considered in your insights, you can remove a survey.

  1. Locate the survey in the Surveys list

  2. Click the "..." (three-dot icon) on the row of the required survey and select "Remove survey" in the menu


Managing the performance data source

Include performance ratings so insights can focus on high performers. Navigate to Settings > Insights and select the Performance tab.

Insights use each employee's most recent performance rating. Employees without a rating aren't included in high-performer insights.

Before you begin: map performance ratings

Performance data can only be used once your ratings are mapped to standardized performance groups (low, medium and high performance). The Performance tab shows one of these states:

  • No performance cycle: Your account has no performance cycles, so performance ratings aren't available for insights.

  • Standardised ratings not configured: Your ratings aren't mapped yet, and the permission level can't be changed. Select Configure your performance ratings to map your performance ratings to performance groups.

  • Performance ratings: Your ratings are mapped and you can set the permission level.

Set the performance permission level

The permission level decides which Insights roles can see High-Performer Turnover Risk. See Permission levels for demographics and performance for what each level means.

  1. Navigate to Settings > Insights > Performance.

  2. From Permission level, select an option:

    • Not enabled for insights: High-Performer Turnover Risk is off. This is the starting setting.

    • Full permissions only

    • Full & limited permissions

    • Changes save automatically.


💬 Need help? Start a Support Conversation to speak with our Product Support team.

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