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MSI Insight - Turnover Risk (Early Access)

Turnover risk is a forward-looking insight that identifies which groups of employees are more likely to see departures over the next 12 months

Written by Jared Ellis

⚠️ Closed Early Access Program

Multi-signal Intelligence™ is currently available as a closed Early Access program only. We look forward to rolling this out to more accounts soon.

🔐 Who can use this feature?

Turnover risk is a forward-looking insight that identifies which groups of employees are more likely to see departures over the next 12 months. This is surfaced as a Multi-signal Intelligence™ insight.

It's different from the historical turnover data in Retention Insights, which shows exits that have already happened. Turnover risk is about what might happen next.

When Culture Amp surfaces a turnover risk insight, it means we've identified a demographic cohort in your organization - for example, employees in a particular team, location, or tenure band - whose survey responses and other data signals point to a higher likelihood of departure. See below for further details on how turnover risk is calculated.

Insights are provided straight to Coach so you can spot where people are at high risk of leaving and start a guided conversation with Coach about what to do next. Open it and Coach walks you through what the data shows and how you might take action. Review how Coach helps you act on these signals here.


Before you begin

To begin monitoring for turnover risk, you require Multi-signal Intelligence™ configured on your account with the following sources:

  • Employee Data in order to identify groups through your demographics.

  • Demographics added in Settings > Insights. Turnover risk groups are built only from these demographics.

We also recommend a closed survey that includes a question representing 'intent to stay', configured for Multi-signal Intelligence. Coach uses this question to explore what is linked to intent to stay for a group at risk.

For details on configuring Multi-signal Intelligence™ and configuration of specific data sources, see the Multi-signal Intelligence setup and administration guide here.


Where the insight appears

The insight appears as a card in the insights carousel when a group at elevated turnover risk is identified. Groups at low risk, or where risk cannot be assessed, will not be shown. If no qualifying group can be identified, no card will be shown.

The insight will be shown to Account Administrators and users with an Insights role in the AI Coach side pane. It appears in two places:

  • The Home page

  • The general Coach page

These are the only two places the insight appears. You will not see it in Coach surfaces tied to a specific survey report, performance review cycle, or other context. For how the carousel works, see Where are insights shown?.


When the insight appears and disappears

Turnover Risk insights stay in the carousel for as long as your data continues to identify the group. Opening an insight does not remove it, and you see the same insights on any browser or device. For full details, see When insights appear and disappear.


How often does the insight update?

Insights are checked each time you start a new Coach conversation, using the latest data available for your account. The insight card shows automatically when a group at risk is identified.


What the insight card shows

When there is a qualifying group at risk in your data, the card will show:

  • The heading A group in your area is at high risk of leaving.

  • The demographic group/s the signal relates to, such as Department: Sales.

  • The caption Identified using your Culture Amp data, confirming the signal is related to your own data.

  • Explore with Coach, to start a conversation about the group.

The wording on the card is produced directly from your data. Coach does not write it. The same data always produces the same card, so two people looking at the same signal see the same group.


How to open a turnover conversation from the insight

The entire card is clickable and clicking it will start a conversation with Coach.

Use the insight when you want to understand a group at risk and decide what to do about it:

  1. Go to the Home page or the General Coach page.

  2. Find the Turnover Risk card in the insights carousel in the Coach side pane. Use the arrows or dots to move between insights.

  3. Select the card or Explore with Coach, or press Enter or Space while it is focused.

  4. Coach sends a message to start the conversation about that group and begins working through the signal with you.

💡 Coach will provide some helpful prompts if you are not sure how to get started.

What Coach does in the conversation

After you open the insight, Coach starts a conversation focused on the group named on the card. Because you have already seen the group, Coach goes straight to why it stands out:

  • Why: Coach names the group and the two contributing signals that most set it apart, and asks about context the data can't see.

  • Explore further: For groups of 26 or more people, Coach can offer driver analysis to explore what is linked to intent to stay. It can also bring in survey data from employees with the same attributes.

  • Next steps: Coach suggests concrete next steps you can take.

Coach will recommend possible actions, framed around what you can do directly, what you can equip your leaders to do, and what you can raise upward. You can keep chatting to dig deeper, ask follow-up questions, or focus on one part of the group. Coach builds on the conversation as you go. Review how Coach helps you act on these signals here.


How is turnover risk calculated?

Turnover risk is calculated using a combination of signals available within your Culture Amp account. Inputs such as 'Intent to Stay' survey responses, tenure and manager changes (and many more from your employee data) are combined in a model that calculates a risk score at the individual employee level.


How are high-risk groups (hotspots) identified?

Rather than presenting a risk score for every possible way your workforce could be filtered, Culture Amp automatically identifies your most significant turnover risk hotspots - the demographic cohorts where the signal is strongest and most worth a leader's attention.

A hotspot is a group of employees defined by shared attributes - such as a particular department, or a combination of location and tenure band - that the model identifies as having an elevated level of turnover risk (high or medium) compared with your organization overall. Hotspots are built from the demographics added in Settings > Insights, using one demographic or a combination of two.

To ensure the signal is reliable and that individuals cannot be identified, we only surface hotspots that include at least 25 employees. Hotspots are ranked by significance, so the most important ones surface first in your Coach conversation. Find out more on the science behind turnover risk here.


What are predictors?

When analyzing a hotspot, you'll see predictors - the signals most associated with the elevated risk for that specific group.

A predictor might be that the group gave notably low Intent to Stay responses compared with the rest of your organization, or that its tenure profile is concentrated in a band the model links to higher turnover. Predictors are a starting point for understanding why a group has been flagged - they show the input signals most influential to the model for that group, and can point toward the conversations worth having. In Coach conversations, predictors are called contributing signals.


The science behind turnover risk

At Culture Amp we've studied turnover for years, and "intent to stay" (I see myself still working here in two years' time) is the strongest signal we've found, though not the only one. When people disagree with this question, they tend to leave sooner, consistently enough to treat it as an early warning. Because intent to stay sentiment shifts before an exit happens, you can act while the outcome is still open.
​

We read intent to stay alongside other signals our people science research links to turnover, such as tenure and recent manager changes, to find where risk is concentrated and what's driving it. The result describes conditions across a group, not which people will leave. Three things are worth keeping in mind:

  • A hotspot points to conditions, not people. Turnover risk reflects the work environment more than the individuals in it: a stalled career, a recent leadership change, workload. Ask what could be better for this group, not who might leave.

  • A group is not its individuals. The score is an average. Not everyone in the group carries the same risk, and no one is destined to leave. Smaller groups are noisier, so read them with more caution.

  • A hotspot is a starting point, not a conclusion. It shows you where to look, not what you'll find. Often the best next step is a conversation.


How Coach helps you act on turnover risk

Finding the signal is data science. A score on its own doesn't tell you what's happening or what to do, and that's where people science comes in: to explain what the signal means and guide your response.
Coach brings that guidance into a conversation about the flagged group, supporting you in three ways.

​Explains what the signal means. Coach starts with the predictors, the factors most tied to the group's risk, so you see why it was flagged, not just how risky it is. It weighs those factors against what you know about the group and checks them against survey data like intent to stay and engagement scores. When the evidence is thin, it says so rather than forcing an explanation. That's the difference between a number and an insight you can use.

​Recommends the right next step. Coach draws on Culture Amp's retention research to suggest moves suited to the group, not a generic checklist. For a group at turnover risk, for example, it might suggest you:

  • Lift the cadence and quality of one-on-ones, which are protective: fortnightly one-on-ones are associated with around 67% lower turnover in a year, more structured ones a further 31%.

  • Run targeted career conversations, since career growth is the top reason people leave in our exit data.

  • Reset expectations and clarify the role path after a manager change.

Coach sorts these into what you can do directly, what you can equip your managers to do, and what to raise with senior leaders, so the response matches your span of control.

​Keeps the insight responsible. Risk is shown at the group level only, never as certainty about a named person, and always as a starting point for your judgment rather than a verdict. This protects your people's confidentiality and lets you trust what you're seeing.

🎓 Expert advice: When the problem is structural, fixing it only for the flagged group creates unfairness in neighboring teams and pushes the risk there instead. Address the underlying issue across the organization, and treat the flagged group as the prompt, not the boundary.


Limitations to keep in mind

Turnover risk is a useful signal, but it has important limits:

  • It's probabilistic, not definitive. A high-risk hotspot doesn't mean everyone in that group will leave - it means the model estimates a higher likelihood of departure for that group than for others in your organization, based on signals in your data. Think of it as a prompt to investigate, not a verdict.

  • It requires sufficient data. Turnover risk may not be generated if your account doesn't have demographics added in Settings > Insights, if a group has fewer than 25 employees, or if a restricted Insights role covers fewer than 100 employees. We only surface insights where the signal is meaningful.

  • It can't be filtered by standard Age or Tenure. Culture Amp's standard Age and Tenure demographics can't be used to filter turnover risk. Age or tenure demographics included in your own employee data can still be used.

  • It can only see what's in the data. The model works from the signals it has - survey responses like Intent to Stay, tenure, and other employee attributes. It can't account for context that isn't captured, such as an upcoming reorg, a recent leadership change, or events specific to a team. Treat it as one input into a conversation, not the full picture.


Frequently asked questions

Can I bring back an Insight that I opened previously?

You don't need to. Opening an insight does not remove it. It stays in the carousel for as long as your data continues to identify that group.

Can I dismiss an Insight tile if I no longer want to see it?

No, there is no dismiss control. The insight stays in the carousel for as long as your data continues to identify the group.

Why did the tile appear again when I moved to a different device?

Insights are based on your data, not your browser. You see the same insights on any computer or browser for as long as your data continues to identify the group.

Will groups be identified as hotspots if they do not meet the minimum reporting group setting for the selected survey?

Turnover risk groups are based on your employee data rather than survey responses, and must include at least 25 employees to be identified as a hotspot.

No tile is showing when I view Coach

The Turnover Risk insight only shows when a hotspot has been identified. If it is not showing, check that:

  • Demographics have been added in Settings > Insights.

  • You are an Account Administrator or have an Insights role.

  • If your Insights role is restricted to a group of employees, that group includes at least 100 employees.

If all of these are in place, a hotspot may not have been identified in the available data. The insight will appear automatically when a hotspot is identified.


💬 Need help? Open a Support Conversation to speak with our Product Support team.

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